Ave: the reasons for the Argentine film which is a worldwide phenomenon on Netflix

There are works that transcend the frames that contain it, titles that destroy barriers and establish themselves in the popular imagination, perhaps the definitive frontier for any fiction. And this happens with Salutationsthe latest great local bet of Netflixdirected by Marcos Carnival and protagonist William Francesca. A few days after its premiere, this feature became an event in and out of the local market, reaching the top spot among non-English language productions on the platform, with 24.2 million hours watched by people from all over the world. the world. In addition, the movie about a disgraced meteorologist was placed on Netflix’s 10 best movies in 32 countries, such as Mexico, Brazil, Spain, Peru, Chile, Colombia, Greece, Taiwan, Israel and, of course, Argentina. .

The good health that this title enjoys goes beyond the mathematical factors that respond to a great actor, a solid story and great technical employment. The reasons can also be traced to an emotional issue: it shows an energy that excites and offers a light of hope at a time when the COVID pandemic is starting to leave behind.

Ave – Official Trailer

Perhaps the proposal Salutations to have its best seasoning in its apparent simplicity. Miguel Flores (Francella), a self-centered meteorologist who, after failing a prediction, takes refuge in his native Cordoba to reconnect with a lost essence, is not a new type of protagonist, but perhaps necessary. Because a title that so immediately connects to the public shows the desire to rediscover stories that contain a classic spirit, a story with which to immediately empathize. And for Carnival, this is part of the mystery: “When films manage to break through the fourth wall it is because they question the public, who feel identified and recognize what you are telling. And I think that this meteorologist, beyond the exacerbation that the film proposes, and which many do not understand, is a character who has entered our lives since childhood, and who touches on a theme that involves us all: time. And I also think that something that we are experiencing works, which is the phenomenon of cancellation. When you say something politically incorrect, or publish your video, or make a mistake like in this case, you are socially condemned and you have to go into exile ”.

However, and beyond the local color of the piece, Carnival and the writers Ferdinand Balmayor And Nicolò Giacobone, proposes a story that attracts by its universality, a trait that has allowed viewers from all over the world to come into contact with a story that takes place in Argentina. In this regard, the director reflects: “In almost all my films I don’t look for strictly local themes, even if the characters are Argentine, the themes are universal. The figure of the famous, the fan of him, the cancellation process, the absent father taken by obsession and fame, are all universal elements. Because you don’t have to be famous for neglecting bonding with your child, this can happen to anyone.

Movies Ave, Netflix.
Movies Ave, Netflix.Marcos Ludevid / NETFLIX

You can see the calendar of exactly two years ago, to remember the beginnings of a difficult quarantine. Affections were distant, future work was a distressing enigma, and the planet stopped before the advance of a virus of which much remained to be discovered. Normality was aging at a rapid pace, as new routines, masks and protocols began to be a part of everyday life more on screen and less in person. And although in the universe of Salutations Covid does not exist, even Miguel Flores had to say goodbye to his life. That character must close himself in a new reality, take the opportunity to reflect on what he has lost, and abandon that urgent life that did not give space to the important life, embodied mainly in the daughter and in a return to the roots, to disembark. “During the pandemic there were many people who did a huge introspection, they realized a lot of things that were already out of date, that there was a paradigm shift and that the reality we were about to return to was not the same as that of that we left behind, “he says. Carnival. And drawing a parallel between his protagonist and the pandemic, he then adds: “But a lot of people didn’t do that job, a lot of kept sleeping, waiting to go for a beer and thinking that the world would be exactly as they had left it. But Miguel Flores has closed in on himself. This helped him to look at himself and to realize how far he was from reality ”.

The current situation of Argentine cinema appears complex. After two years in which audiences could not (or feared) go to a theater, the box office is weak, and while some celebrate the gradual reunification of viewers with the big screen, others foresee difficult prospects for local productions. In that context, Salutations seems to suggest that the future lies in streaming, allowing Argentine cinema to conquer different territories, a goal on which Carnevale concludes: “The film is very close at hand, just press a button and watch it, it’s not the same ticket and moving to a room Maybe the same thing would have happened in the cinema, but not like it happened in 24 hours. This was a bomb that went off in one day in Argentina and the rest of the world. And I think this is only possible through streaming, like Netflix. ” Granizo is the first of five local films already announced by the platform: God’s angerAvailable from June 15 directed by Sebastian Schindelwith Diego Peretti, Juan Minujín and Macarena AchagaIt is based on the novel by William Martinez The slow death of Luciana B; matrimillea romantic comedy directed by Sebastiano de Caro with Luisana Lopilato e Juan Minujín, who started shooting in March. Lopilato will also star in a new detective intrigue like Pipa Pelari, based on the novels of Florencia Etcheves, who has already finished filming and, finally, Elena knowsadapted from book by Claudia Piñeiro nominated for International Booker Awardwill be directed by Anahi Berneri.

Francella, in a scene from Ave
Francella, in a scene from AveMarcos Ludevid / NETFLIX

Within the fiction, Miguel Flores escapes from the haters, anonymous voices from the Internet that insult him and ask for his head; from fiction, users complain that Francella is preparing a fernet and accuse the intonation of some characters in the story (“We face very big challenges, which go beyond whether an actress can pull the Cordovan accent well or not, because the film has much more important themes,” confesses Carnevale).

Again and again, the universe of Salutations and those who live outside it shake hands in unexpected ways, and perhaps this is the secret of this success: in that transfer to reality that made the film, to reflect on issues that are not always comfortable. Asking this feature film to be something it is not (a denunciation of global warming, a detailed portrait of the city of Cordoba, etc.), is choosing to stay out of a story whose goal is to bring us to empathize with Miguel, with Luis (Peto Menahem), and with the tough challenge of looking through its flaws. Salutations betting on this, and its undeniable importance, indicates that as in meteorology, there are unexpected phenomena that arrive on everyone’s lips.

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