Los mejores pueblos de 2022, segun la Organización Mundial del Turismo

The 2021 and 2022 applications were evaluated by an independent advisory board (Getty Images)
The 2021 and 2022 applications were evaluated by an independent advisory board (Getty Images)

El galardón recognose a los destinos rurales que hacen del turismo un motor de desarrollo y nuevas opportunidades de empleo e ingresos, a la vez que preserve y promueven los valores y los productos de la comunidad.

The initiative recognizes also a los pueblos por su compromiso con innovation and sustainability en todas sus vertientes –económica, social y ambiental– y por un desarrollo turístico en sintonía con los Objectives of Sustainable Development (ODS). In 2022, in total 32 towns in 18 countries de las cinco regions del mundo received recognition.

Los pueblos fueron evaluados por un consejo asesor independiente a partir de un set of criteria that cover new areas: cultural and natural resources; promotion and conservation of cultural resources; economic sustainability; social sustainability; environmental sustainability; desarrollo turístico e integration de la cadena de valor; governance and prioritization of tourism; infrastructure and connectivity and health; security.

Giglio is an island and an Italian commune in the Tirreno sea, situated to the southwest of the province of Grosseto, in the region of Tuscany (Getty Images)
Giglio is an island and an Italian commune in the Tirreno sea, situated to the southwest of the province of Grosseto, in the region of Tuscany (Getty Images)

Satisfecho por la noticia, el secretary general de la OMT, Zurab Pololikashvili, affirmed: “En las comunidades rurales de todas partse, el turismo puede ser un instrumento decisive para crear empleo, ayudar a las empresas locales y mantener vivas las tradicions. The program shows the capacity of the sector to boost economic diversification and create opportunities for all outside the great cities.

En total, en la edition de 2022 se sometieron a consideración las candidadas de 136 towns in 57 Estados Miembros of the OMT (each Estado Miembro puede presentar un máximo de tres pueblos). De ellas 32 they obtained the recognition of “Best Tourism Villages by UNWTO”.

Otros 20 pueblos entrarán en el programa de mejora. Además, los 52 pueblos se incorporarán a la red mundial de UNWTO Best Tourism Villages creada en 2021 y que, en estos momentos, aglutina a 115 pueblos de los cinco continents. La red proporcia diversos beneficios, entre ellos formación presional y onlineintercambio de buenas practicas y el recognition y la visibility de una marca internacional.

Dazhai is a small town in Shanxi, a northwestern province of China surrounded by beautiful mountainous areas (Getty Images)
Dazhai is a small town in Shanxi, a northwestern province of China surrounded by beautiful mountainous areas (Getty Images)

1. Zell am See, Austria

2. Wagrain, Austria

3. Puqueldon, Chile

4. Dazhai, China

5. Jingzhu, China

6. Choachí, Colombia

7. Aguarico, Ecuador

8. Angochagua, Ecuador

9. Choke Mountains Ecovillage, Ethiopia

10. Mestia, Georgia

11. Kfar Kama, Israel

Mestia is located on the banks of the rivers Mestiachala and Muljrien within the historical region of Esvanetia, part of the region of Mingrelia-Alta Esvanetia (Getty Images)
Mestia is located on the banks of the rivers Mestiachala and Muljrien within the historical region of Esvanetia, part of the region of Mingrelia-Alta Esvanetia (Getty Images)

12. Sauris-Zahre, Italy

13. Isola del Giglio, Italy

14. Umm Qais, Jordan

15. Creel, México

16. El Fuerte, México

17. Ksar Elkhorbat, Morocco

18. Moulay Bouzerktoune, Morocco

19. Lamas, Peru

20. Raqchi, Peru

21. Castelo Novo, Portugal

Zell am See is located in the southwest of the state, close to the border with Germany and the states of Tirol and Carinthia (Getty Images)
Zell am See is located in the southwest of the state, close to the border with Germany and the states of Tirol and Carinthia (Getty Images)

22. Pyeongsa-ri, República de Corea

23. Rasinari, Rumania

24. AlUla Old Town, Saudi Arabia

25. Bohinj, Slovenia

26. Rupit, Spain

27. Alquezar, Spain

28. Guadalupe, Spain

29. Murten, Switzerland

30. Andermatt, Switzerland

31. Birgi, Turkey

32. Thai Hai, Vietnam

The sustainable tourism pursues to develop its activity generating a minimal impact on the environment (Getty Images)
The sustainable tourism pursues to develop its activity generating a minimal impact on the environment (Getty Images)

The “Best Tourism Villages” initiative is its flagship project Programa de la OMT sobre Turismo y Rural Desarrollo. The Program aspires to ensure that tourism contributes to reducing regional inequalities in terms of income and development, fighting against despoblación, advancing gender equality and empowering women and young people.

In addition, busca impulsar la innovation y la digitalización, mejorar la connectivity, la infrastructure y el acceso a financiación e investimento, innovar en el desarrollo de products y en la integration de la chaina de valor, promover sustainable practices para un uso más efficient de los recursos y una reducción de las emissions y los residues, y mejorar la educación y las competencias.

Lastly, promote multi-level governance and active participation and community empowerment.

Uno de los grandes desafícios today for governments, private institutions, researchers and planners is how to promote the development of tourism while avoiding the impacts of the activity (Getty Images)
Uno de los grandes desafícios today for governments, private institutions, researchers and planners is how to promote the development of tourism while avoiding the impacts of the activity (Getty Images)

The “Best Tourism Villages” initiative includes three pillars:

– “Best Tourism Villages by UNWTO”: Recognize the towns that constitute a notable example of rural tourist destination with accredited cultural and natural assets, that preserve and promote the values, products and styles of rural life and communities and that have a clear commitment to innovation and sustainability. todas sus vertientes: económica, social y ambiental.

– Programa de mejora “Best Tourism Villages by UNWTO”: El programa de mejora se applica a quelos pueblos que no complen en su totalità los crícios necesarios para reciver el recognition. Estos pueblos will receive support from the OMT and associated entities to improve the elements of the areas considered deficient in the evaluation process.

– La red de “Best Tourism Villages by UNWTO”: La red proporcia un espacio para intercambiar experiencias y buenas practicas, aprendizajes y oportunidades. It is integrated also by experts and public and private entities of the sector dedicated to the promotion of tourism for rural development.

The award ceremony will take place in Al-Ula (Saudi Arabia) on February 27 and 28, 2023, coinciding with the first face-to-face meeting of the “Best Tourism Villages by UNWTO”. The next edition of “Best Tourism Villages by UNWTO” will open in February 2023.

In 2021, Caspalá, in Jujuy, was chosen as one of the best towns in the first edition
In 2021, Caspalá, in Jujuy, was chosen as one of the best towns in the first edition

El Ministerio de Turismo y Deportes de la Nación convocó a destinos de todo el país para postularse este año. The requirements were: low demographic density (hasta 15,000 inhabitants), estar ubicados en un paisaje natural y/o cultural characteristic, compartir valores y estilos de vida propios de la region puestos en valor turístico, que favorezcan el desarrollo del turismo.

Los tres candidatos que se presentaron ante la OMT fueron Trevelin (Chubut), Caviahue-Copahue (Neuquén) and San Francisco de Alfarcito (Jujuy). De los tres, la organización seleccionó a Trevelin, to form part of the “Upgrade” program, in this edition of the Best Tourism Villages. This means that the locality will receive support from the international organization “to strengthen its areas of management, products and communication, with the objective of making tourism an engine of development and welfare for the local community”.

Conocido por su colorido campo de tulipanes, sus viñedos, su cercanía al Parque Nacional Los Alerces y su impronta galesa, Trevelin tiene poco más de 9,000 inhabitantes. In 2021, Caspala, en Jujuy resultó elegido como uno de los mejores pueblos en la primera edition.

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