Netflix has presented 40 anime series and movies for this year. Red N executives did the ad on AnimeJapan, a major Japanese trade fair dedicated (and organized by) to the animation film industry in that country. If there’s one thing that can’t be discussed with the leading streaming platform, it’s its ability to cover niche markets with astonishing speed. Because although the idea of ”anime fan” may seem homogeneous in the eyes of the uninitiated, the truth is the verse Within the industry, the variety of genres, audiences and storytelling styles multiplies in incomprehensible ways..
Animated on Netflix
It is already on the platform incombustible as standard What A piece, Naruto, death Note, Jojo’s Bizarre Adventure or BleachAnd critically acclaimed films, such as the Studio Ghibli production which includes classics such as the incredible moving castle, my neighbor Totoro or Pony. In addition, those looking for a little more (it takes little, there is also the algorithm), on the platform there are souls from other markets, such as Korean or North American.
Indeed, according to the company more than half of its 222 million paid accounts worldwide watched anime in 2021. The figure itself is impressive and even more so when you consider that multiple users can share the same account. But the statistics also go up in the Japanese market, where 90 percent watched anime at one time or another through that service. It is therefore not surprising that Netflix invests in the industry and collaborates with local producers. If last year he had already put on the table contracts with five Japanese production houses (Production IG, bones, anima, David Production and Sublimation), in AnimeJapan, for example, he announced collaborations with CLAMP (Card Captor Sakura), Shin Kibayashi (The files of the Kindaichi case), Yasuo Ohtagaki (Mobile Suit Gundam Thunderbolt), Otsuichi (Goto), Tow Ubukata (Mardock Scramble) and Mari Yamazaki (Roman thermal baths).
Some of these productions have already reached your screenWhat Roman thermal baths, a curious humorous-documentary miniseries (to define it in some way) about an architect of the Roman baths who accidentally ends up finding a temporary portal that takes him to the public baths of contemporary Japan. Each chapter ends with a micro starring the author herself, who runs through the main spas in her town and tells part of that culture.
During the panel where he presented his news, Netflix confirmed the release date of the new season of the series Ghost in the shell: SAC_2045 (May 23) and announced new seasons of Ultraman, The Seven Deadly Sins: Edinburgh’s Grudge and new episodes of Jojo’s Bizarre Adventure: Stone Ocean. will also come Baki Hanmathird installment in the series.
What’s more, provided for the incorporation of several titleslike the series Kotaro lives alone (already available on the platform) or Vampire in the gardenIn addition to films such as Bubbles (just premiered at the Berlin Film Festival) u Adrift at home.
One of Netflix’s stated goals for this collaborative series is to promote “That members can engage with these new series beyond the screen, through publications and consumer products.”. In the Japanese animation market this happens very naturally, as merchandising abounds, but so does the transition from one format to another. Many series – even those announced by Netflix – have their origin in some manga and many, created directly for the screen, are then published on paper.
Of course, Netflix isn’t the only party to benefit from this move. For many of these producers and directors, the partnership with Netflix gives them market access in 190 countries. The anime gained “official” acceptance in the Western adult market after the introduction of Akira at the New York Film Festival in the early 1990s, although several titles had already appeared in the animated segments for children in the previous decades. Since then its popularity has continued to grow, although for a time it seemed like a consumption reserved for specialists, otaku and particular niches of the audiovisual offer of cable TV. This Netflix move confirms a very different reality. A few years ago it was rumored that the anime “has come to stay”. Not only did he stay, he made himself comfortable, put on his slippers and even turned on his computer and cell phone. And you don’t even have to try to find the next chapter anymore..