The life of the party | Cuyo’s diary

For some years now, the San Juan celebrations have begun to offer a starring role to the DJ, who no longer deals only with putting music locked up in a booth. Now, using modern equipment, so-called DJs print their wave in bars, clubs and parties blasting the night between consoles and controllers. Fede Avellaneda, Puli Portillo, Géminis, Marcos Mas and the famous Mauricio Yañez, consulted by DIARIO DE CUYO as part of the International DJ Day – which they celebrate today – highlighted the growth of trade, musical diversity and the role of women on the work place.

On the date established in 2002 on the initiative of the World DJ Fund and the non-governmental organization Nordoff Robbins Music Therapy, the local protagonists agreed that the profession is currently experiencing its maximum splendor.

“A decade ago there weren’t many DJs called to play in bars, maybe in one or the other yes but not in most. Now if you are professional you can live on this”, said Puli, heir to his father’s passion. Mario Portillo, notable DJ between 1990 and 2010. In relation to this, another disc jockey known in the world as Geminis added that “there is an excellent level” and that is why “there are more and better events here, to encourage the DJs “who, like her, have managed to transcend the provincial boundaries.

The music scene in San Juan, as in the country, “constantly grows” with “numerous talents and people joining this community every day. The growth has been worldwide and only now we are experiencing it. It’s a whole process,” Marcos pointed out. ; while Gemini added that “from restaurants to sporting events, everyone wants someone to play music”.

But what does this “boom” respond to? Opinions differ on this question.
“With the upgrading of equipment and the emergence of more affordable sub-brands, the scene has grown a lot and thanks to that there are many good DJs and others who have no idea but have started to occupy a lot of space making competition more difficult. Now, you have the music packed into virtual disks, hard disks and controller computers where you have programs that you release the theme with and mix themselves with.Today technology allows you to do things that before, with disks not, like transitions and the possibility of putting in a greater number of songs. Even in the era of CDs it was not easy “, said Yañez, one of the historical references of the movement of the 80s and today in great demand, especially at birthday parties of the 40s, 50s and 60 years, and anniversaries, after the impact of their life on Facebook during the mandatory quarantine.
Adding to Yañez’s expressions, Mas pointed out that “today there is a massive call and like everything massive, it has its good side and its bad side because it gets very commercial and what’s really important is forgotten: the music. We hope that the talent will arrive for many more generations “. While for Gemini, the root of this development lies in “learning techniques, both through online and face-to-face courses”. For Fede Avellaneda, on the other hand, the “boom” concerns the reopening of gastronomic establishments and bars, and the “continuing to bet on union”, after having gone through the difficulties of the “era of the pandemic”.

On the other hand, both Puli and Géminis and their male colleagues agreed that “the woman was a little more visible in the role of DJ”. “Before, it was mostly men who did it,” Puli said. to which Mas stressed that “women, as in all sectors, are increasingly encouraged”.

In this way, while some tell of the explosion of DJs with different reasons such as technological progress, the way of seeing it, new musical trends, diversity and the possibilities of specialization; with its pros and cons, all agree that the result lies in having achieved its “legitimacy” in recent times and that despite the great competition there is “the taste for music makes the difference”.

Given
The British radio engineer Ron Diggins is considered the first DJ in the history of music because, in 1949, he invented the Diggola, considered the first “mixing table”.

THE PROTAGONISTS

Faith Avellaneda

He is 29 years old. With the sale of her electric guitar and the purchase of her first mixer, she started her career 14 years ago. Since then he has worked in clubs, provincial and national parties and traveled to Chile. Currently he is a DJ of Nasty, a project that has already moved to several cities. “I am very happy to share the music on my sets, my biggest motivation is to see people having fun and making them travel through time,” he said.

Twins

He is 33 years old. Last year she obtained a technical degree in Archivistics and since the age of 20 she has dedicated herself to music. “I started as a hobby at Casa Indie”, she conjured up the musician whose real name is Gema Martín. As part of her work with the 40¦ agency, she recently presented her music in bars and cultural houses in the Federal Capital. “It’s an incredible experience,” said the young woman that she will return to Buenos Aires in May with her sets filled with pop, dance and rock.

Marco Mas

He manifested his passion at an early age starting to understand it in 2000 when he formed a rock band as a drummer. In 2009, greedy for mainly electronic styles, he decides to educate himself as a self-taught, creating his own environments in his sets, without losing the essence of the groove. He has participated in major shows such as Nick Warren and Primer Compás Music events. He is an instructor in Djing and Production courses with Ableton.

Maurizio Yanez

It started at 12. “Queen drove me crazy,” recalled who was listening to Abba too. Next, she put together a mini kit with tray and cassette deck, and started playing music for the birthdays of her 2 younger sisters and their friends, colleagues and friends; training with DJs like Daniel Atencio who shared his “clients” with him. In his second year of engineering, he dropped out “to keep up with the music,” he told him.

Puli Portillo

He is 30 years old, he studies English at UNSJ and started at 20 at the hands of international rock and pop bands such as Red Hot Chili Peppers and Foo Fighters that his father Mario, DJ, listened to. and owner of a solid company. “What I like most is that people have fun,” he explained that he started a private party with the equipment a friend had loaned him and continued with his father’s machinery.

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