Whatsapp announced the creation of Community, a virtual space where different groups and broadcast chats can meet. The communities will be a sort of umbrella, the same virtual structure that will favor communication and the management of different conversations around the same theme.
These communities could serve, for example, in the school environment. Therefore, the directors of a school, for example, could create a community called “school” in which they would include the different groups or broadcast chats they have, with the students’ parents, teachers, administrative staff, etc.
“We build advertising channels so that administrators can communicate with the different chats. Also there are group directories so that users can participate in the topics that are relevant to them “, explained Jyoti Sood, WhatsApp Product Manager, in the context of a conference attended by Infobae.
Users will be able to receive updates sent to the entire community and easily organize smaller discussion groups on topics of interest to them.
Communities will also contain new tools for administrators, including notifications sent to everyone and it will also give you more control over which groups can be included or not.
“There will be an announcement channel, so from the school administration panel they will have a space where everyone can be reached. Administrators will be able to post messages that will reach anyone in the communitythat is, to all groups linked to that community, ”Sood underlined, in the context of the speech.
In turn, the press release underlines that “the Community option will make the task of a school director easier, since you can share the most important updates with all parents, y create separate groups for specific classes, extracurricular activities or volunteer needs ”.
Although the examples focused on the use that could be given to the instrument in the school setting, the truth is that It could also be used in other contexts such as clubs, work and even building consortia. Communities function as a large panel that groups different conversations on the same topic or space.
The tool will be available worldwide in the coming months but there is no exact date yet. Here is what Mark Zuckerberg, CEO of Meta said: in the post he made announcing this news:
“We will start implementing it slowly, but I expect it to be an important evolution for WhatsApp and for online communication in general. In the same way that social networks have taken the underlying technology behind the internet and adapted it so that anyone could find people and content on the web, I believe community messaging will take the basic protocols behind one-to-one messaging. -one and will extend them to that you can more easily communicate with groups of people to do things together.
The main advantages of the communities
1. Better organize the different group chats and broadcast the groups around a theme
2. Helps prioritize content
3. Announcement channels to allow administrators to share relevant information.
4. Has a directory of groups related to the same community so that community members can easily find and join them.
5. Gives users the ability to generate new chats, make calls and add new users
Other benefits that will arrive on WhatsApp in the coming weeks. Some are ready for the beta version:
reactions: reactions with emojis They will reach all WhatsApp users so that people can quickly share their opinion without having to resort to text.
Option to delete content from admin: Group admins will be able to delete messages in group chats that they find irrelevant or problematic.
Share files: The 2GB files will now be shareable so that people can easily collaborate on projects. This option is currently only available in Argentina but will gradually reach the rest of the world.
Calls with multiple participants: One-touch voice calls will be added to talk to up to 32 people. They will have a completely new design.